Hsuan-Chu Chang Liao, Yi-Jung Wang, Yin Huang

International Awards : Germany
・Red Dot Award: Brands & Communication Design

It has been said that an average of 12 million tons of plastic waste per year around the world and it will take at least hundreds of years to break down the garbage. These plastics eventually flow into the ocean, endangering the lives of animals and making creatures constantly Infringed. In order to raise the awareness of plastic waste pollution and to call for the improvement of environmental protection issues, the turtles, fish and bird species are packaged with plastic straws, ribbons (plastic waste) and fish hooks (a plastic weapon disguised as a shrimp) through product packaging improvement. These beverages will let people feel that it will hurt our nature at first glance. People might take a few minutes and think of the environmental protection. Eventually choice to drink without plastic straws. These product are cooperate with Cheng Loong Corp. to celebrate the 60th anniversary, and hope to achieve the environmental protection tenet of “Environmental Reduction of Plastic Waste, Let the Earth Become a Better Place”.

The motto of this design concept for beverage packaging reads: “Environmental reduction of plastic waste, let the earth become a better place”. It raises attention to the issue of plastic waste ending up in the oceans where it poses a threat to marine life. The beverage bags, which open easily on the side, feature black-and-white illustrations of a fish, a turtle and a bird, all of which have become victims of plastic straws, plastic ribbons and hooks camouflaged as a shrimp. The packaging thus aims to emphatically appeal to consumers, calling upon them to refrain from using harmful plastic products.